Company News

A Reflection On Manufacturing & Marketing

by Bridgette Palm
Categories: Company News
3 min

Recently, Strategy House Co-Founder and President, Bridgette Palm was invited to participate in a video interview series celebrating Women’s History Month, hosted by her alma mater, Alverno College. This series, titled Entrepreneurial Inspiration Conversations, connected current students and alums to discuss the ways in which women contribute to the workforce.

During the interview, she had the opportunity to reflect back on the choices that led Strategy House to work exclusively with manufacturers, and why she believes the Strategy House team is particularly positioned to modernize manufacturers’ brands for growth.

Manufacturers Are People Focused

There is no denying that manufacturing teams are some of the more salt-of-the-earth and kind people to work with. They know how to work hard and have fun with it, and bring a dynamic presence to the work we do together.

One of Strategy House’s cultural imperatives is to be people-focused. Our clients make it so easy for us to show up as people first, because they do the exact same thing for us. We grow to care about our client’s well-being the same way we care for our own team, which makes it effortless to grow and have fun together.

One of Strategy House’s cultural imperatives is to be people-focused. Our clients make it so easy for us to show up as people first, because they do the exact same thing for us.

Storytelling Is Changing the Perception of Manufacturing

One of Strategy House’s core competencies is content creation and storytelling. With a mission to change the perception of manufacturing, we work to leverage the untold stories of manufacturers to share their history and legacy to show the world.

Over time, the stories the public tells about manufacturing have changed. Generally, manufacturing is now being talked about as a vital and growing industry that is integral to our well-being, instead of being considered dangerous, dirty, and undesirable.

Women Bring an Important Perspective to Manufacturing

The Strategy house team believes that women bring needed perspectives and ideas into the manufacturing industry. As a woman-owned and operated business, the Strategy House team offers a fresh perspective in a traditionally male-dominated industry.

Bridgette’s experience at Alverno, a historically women’s college, prepared her for seeking out strategic women who are analytic and critical thinkers. Alverno’s concentration on the eight abilities helps build smart and compassionate people who can make an impact in any field.

Unique Perspectives Can Make a Big Impact

In the interview, Bridgette reflected on how her unique academic background has helped her prepare for the unique work that she does at Strategy House. She graduated with a degree in English and a Philosophy minor, which she uses every single day, despite never taking any marketing or business classes.

Bridgette’s unique perspective and background give her insight on storytelling and content creation, human behavior, and how people engage in the world. This has led to creating a successful branding business that offers people-first solutions for the marketing challenges that manufacturers face.

Bridgette Palm
Bridgette has developed a career around content. Her work as a writer and editor began nearly ten years ago, and since she has harnessed her experience working as a ghostwriter for business owners to develop marketing strategies that connect businesses to their ideal audiences through content. When not devoting her eye to content revision and development, she can be found reading, enjoying the diverse and delicious Milwaukee restaurant scene, or taking long road trips to explore America.