Category: Carmella D'Acquisto
One of the biggest benefits of developing a strong brand is the way branding builds a bridge between sales and marketing. The struggle between sales and marketing can feel vast, but there are steps that can improve alignment between the two...
7 min
Manufacturers are continuing to modernize. Often their emphasis is on operations, but there is an opportunity to apply digital transformation to their sales and prospecting processes as well. Modern buyers don’t want to disrupt their workflow by...
4 min
The more of an emotional connection we make with a company, the more likely we are going to make multiple purchases from that business. Research continues to support the notion that building an emotional connection has an impact on creating a...
3 min
When looking for ways to increase revenue, many manufacturers have focused solely on sales. But sales, marketing and branding alignment is a long term strategy that can increase your revenue by 34%. Manufacturers have more potential to improve...
4 min
In our last article, we talked about employer brand reputation management, and how employee reviews can influence reputation, your company’s brand, and your bottom line. In this post, we’re talking about the other side of the same coin: customer...
4 min
More manufacturers are investing in employer branding to attract talented prospects that value their company’s culture and mission. We’ve talked at length about how to attract and retain young talent and build a desirable company culture....
7 min
Your Website = Digital Brand Foundation There’s no denying that it is incredibly important to have a clear, helpful website as the foundation of your digital brand. Once your website is updated and being managed, it's time to to take ownership...
6 min
Manufacturers are used to operating on traditional sales strategies. In-person sales meetings, word-of-mouth marketing, trade shows and similar sales techniques have been utilized for decades. However, 2020 made many manufacturers realize that...
4 min
2020 was a tough year for manufacturers. Teams have had to pivot away from trade shows and traditional in-person sales methods. Sales people have had to reimagine what it looks like to meet with their customers, and stay top-of-mind for...
4 min
Manufacturing Month is just around the corner. Starting with Manufacturing Day, celebrated on the first Friday of October, the goal of Manufacturing Month is to reach and inspire the next generation of the manufacturing workforce. Throughout the...
4 min