Category: Brand Strategy
One of the biggest benefits of developing a strong brand is the way branding builds a bridge between sales and marketing. The struggle between sales and marketing can feel vast, but there are steps that can improve alignment between the two...
7 min
Manufacturers are continuing to modernize. Often their emphasis is on operations, but there is an opportunity to apply digital transformation to their sales and prospecting processes as well. Modern buyers don’t want to disrupt their workflow by...
4 min
When looking for ways to increase revenue, many manufacturers have focused solely on sales. But sales, marketing and branding alignment is a long term strategy that can increase your revenue by 34%. Manufacturers have more potential to improve...
4 min
In our last article, we talked about employer brand reputation management, and how employee reviews can influence reputation, your company’s brand, and your bottom line. In this post, we’re talking about the other side of the same coin: customer...
4 min
More manufacturers are investing in employer branding to attract talented prospects that value their company’s culture and mission. We’ve talked at length about how to attract and retain young talent and build a desirable company culture....
7 min
Your Website = Digital Brand Foundation There’s no denying that it is incredibly important to have a clear, helpful website as the foundation of your digital brand. Once your website is updated and being managed, it's time to to take ownership...
6 min
Manufacturers are used to operating on traditional sales strategies. In-person sales meetings, word-of-mouth marketing, trade shows and similar sales techniques have been utilized for decades. However, 2020 made many manufacturers realize that...
4 min
2020 was a tough year for manufacturers. Teams have had to pivot away from trade shows and traditional in-person sales methods. Sales people have had to reimagine what it looks like to meet with their customers, and stay top-of-mind for...
4 min
It’s starting to feel like 2020 has been one giant lesson in how to stay on your toes. The effects of this year have already made great and lasting changes in how the world does business. Like several thousand business leaders across the world,...
7 min
2020 has been a year of pivots, one that has demanded a lot of flexibility. It’s been a year that has put leaders to the test in a very public way. As Strategy House leadership, Katie Felten and I have had to reevaluate what’s important and what...
5 min