Category: Brand Strategy
Media Relations can be complicated. The relationship between PR professionals and journalists can be quite fickle, and they don’t always meet eye to eye. Luckily for manufacturers who are beginning to explore media relations, there’s likely a...
4 min
Historically, few manufacturers have invested time and resources into a Public Relations Strategy. However, today, your role in your community and your brand story matters to the public. As manufacturers modernize their brands, and start...
4 min
Faced with a global shift on how businesses and individuals need to operate to sustain, we find ourselves adjusting to a new normal, and certain truths are coming to light. Every day, people around the world are becoming more aware that...
7 min
Originally published on AEM.org Despite the prevalence of social media in most industries, manufacturers have only recently begun incorporating digital branding into their marketing strategies. Most manufacturers today have two main goals for...
5 min
Changing the Perception of Manufacturing Around this time last year, we solidified our niche in manufacturing. This year, we’ve redefined our mission to reflect that: Strategy House is changing the perception of manufacturing, one story at a...
4 min
A true marketing strategy is more than just implementing tactics. It’s about turning company goals into an action plan and then executing carefully planned tactics to accomplish them. Not only does breaking down the process make the goals more...
5 min
A marketing strategy is only as powerful as the tools and technology you use to track and measure success. In order to analyze whether a strategy is effective and supporting your business goals, measuring success needs to take priority. For our...
4 min
The landscape of manufacturing in the United States is changing due to the increasing pace of business and rapid technological growth. Manufacturing companies are struggling to stay relevant in the digital age. To remain competitive, there are...
6 min
The pace of business and technology is speeding up exponentially each year. Manufacturers, particularly smaller companies who may find costs prohibitive, struggle with prioritizing technology over other growth initiatives. According to the...
5 min