Category: Customer Experience
Manufacturers are continuing to modernize. Often their emphasis is on operations, but there is an opportunity to apply digital transformation to their sales and prospecting processes as well. Modern buyers don’t want to disrupt their workflow by...
4 min
2020 was a tough year for manufacturers. Teams have had to pivot away from trade shows and traditional in-person sales methods. Sales people have had to reimagine what it looks like to meet with their customers, and stay top-of-mind for...
4 min
As millennials advance in their careers, companies who want their business must accommodate the demands they make of the brands they support. B2B brands who understand this and align their companies alongside them will be more likely to...
3 min
Originally published on Association of Equipment Manufacturers “It’s the way we’ve always done things.” This phrase may signal the decline in your next quarter’s sales. The truth is, the way things have always been done has worked for...
5 min
A marketing strategy is only as powerful as the tools and technology you use to track and measure success. In order to analyze whether a strategy is effective and supporting your business goals, measuring success needs to take priority. For our...
4 min
The pace of business and technology is speeding up exponentially each year. Manufacturers, particularly smaller companies who may find costs prohibitive, struggle with prioritizing technology over other growth initiatives. According to the...
5 min
There’s been a major shift in the buyer’s journey over the past few years and the truth is, the traditional approach most B2B sales and marketing teams use to prospect customers isn’t working. According to SiriusDecisions, 70% of the buyer’s...
3 min