Perspectives
Expand your understanding of brand and marketing as they apply to manufacturing, straight from the Strategy House team.
How Manufacturers Can Take Control of Their Digital Brand
Your Website = Digital Brand Foundation There’s no denying that it is incredibly important to have a clear, helpful website as the foundation of your digital brand. Once your website is updated and being managed, it's time to to take ownership...
6 min
A Reflection On Manufacturing & Marketing
Recently, Strategy House Co-Founder and President, Bridgette Palm was invited to participate in a video interview series celebrating Women’s History Month, hosted by her alma mater, Alverno College. This series, titled Entrepreneurial...
3 min
Social Media Strategies Reinforce Your Brand
Manufacturers are used to operating on traditional sales strategies. In-person sales meetings, word-of-mouth marketing, trade shows and similar sales techniques have been utilized for decades. However, 2020 made many manufacturers realize that...
4 min
Manufacturers Need a Public Relations Strategy To Stay Top-of-Mind in 2021
2020 was a tough year for manufacturers. Teams have had to pivot away from trade shows and traditional in-person sales methods. Sales people have had to reimagine what it looks like to meet with their customers, and stay top-of-mind for...
4 min
How Brand Strategy Addresses 5 Questions Leaders are Asking Right Now
It’s starting to feel like 2020 has been one giant lesson in how to stay on your toes. The effects of this year have already made great and lasting changes in how the world does business. Like several thousand business leaders across the world,...
7 min
Leadership is Changing: Here’s Why
2020 has been a year of pivots, one that has demanded a lot of flexibility. It’s been a year that has put leaders to the test in a very public way. As Strategy House leadership, Katie Felten and I have had to reevaluate what’s important and what...
5 min
Manufacturing Month Offers Virtual Education Opportunities in 2020
Manufacturing Month is just around the corner. Starting with Manufacturing Day, celebrated on the first Friday of October, the goal of Manufacturing Month is to reach and inspire the next generation of the manufacturing workforce. Throughout the...
4 min
Strategy House Celebrates 4 Years of Serving the Industry
Let’s be honest, 2020 is just not the year for celebration. Birthdays, anniversaries, even weddings have come and gone in 2020 with little fanfare. This year, our agency turns 4. Though we are not able to celebrate the way we would like to, a...
4 min
Why Millennial Buyers Demand More of Your Brand
As millennials advance in their careers, companies who want their business must accommodate the demands they make of the brands they support. B2B brands who understand this and align their companies alongside them will be more likely to...
3 min
How to Navigate Media Relations as a Manufacturer
Media Relations can be complicated. The relationship between PR professionals and journalists can be quite fickle, and they don’t always meet eye to eye. Luckily for manufacturers who are beginning to explore media relations, there’s likely a...
4 min
Let’s Take It a Step Further
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