Perspectives
Expand your understanding of brand and marketing as they apply to manufacturing, straight from the Strategy House team.
Positioning Your Brand For Stronger Sales
Manufacturers are continuing to modernize. Often their emphasis is on operations, but there is an opportunity to apply digital transformation to their sales and prospecting processes as well. Modern buyers don’t want to disrupt their workflow by...
4 min
Customers Invest In Your Brand, Not Just Your Products
The more of an emotional connection we make with a company, the more likely we are going to make multiple purchases from that business. Research continues to support the notion that building an emotional connection has an impact on creating a...
3 min
Why to Align Your Sales Strategies to Marketing and Branding
When looking for ways to increase revenue, many manufacturers have focused solely on sales. But sales, marketing and branding alignment is a long term strategy that can increase your revenue by 34%. Manufacturers have more potential to improve...
4 min
How Customer Reviews Impact Your Brand
In our last article, we talked about employer brand reputation management, and how employee reviews can influence reputation, your company’s brand, and your bottom line. In this post, we’re talking about the other side of the same coin: customer...
4 min
How Your Employee Reviews Impact Your Bottom Line
More manufacturers are investing in employer branding to attract talented prospects that value their company’s culture and mission. We’ve talked at length about how to attract and retain young talent and build a desirable company culture....
7 min
How Manufacturers Can Take Control of Their Digital Brand
Your Website = Digital Brand Foundation There’s no denying that it is incredibly important to have a clear, helpful website as the foundation of your digital brand. Once your website is updated and being managed, it's time to to take ownership...
6 min
A Reflection On Manufacturing & Marketing
Recently, Strategy House Co-Founder and President, Bridgette Palm was invited to participate in a video interview series celebrating Women’s History Month, hosted by her alma mater, Alverno College. This series, titled Entrepreneurial...
3 min
Social Media Strategies Reinforce Your Brand
Manufacturers are used to operating on traditional sales strategies. In-person sales meetings, word-of-mouth marketing, trade shows and similar sales techniques have been utilized for decades. However, 2020 made many manufacturers realize that...
4 min
Manufacturers Need a Public Relations Strategy To Stay Top-of-Mind in 2021
2020 was a tough year for manufacturers. Teams have had to pivot away from trade shows and traditional in-person sales methods. Sales people have had to reimagine what it looks like to meet with their customers, and stay top-of-mind for...
4 min
How Brand Strategy Addresses 5 Questions Leaders are Asking Right Now
It’s starting to feel like 2020 has been one giant lesson in how to stay on your toes. The effects of this year have already made great and lasting changes in how the world does business. Like several thousand business leaders across the world,...
7 min
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