Perspectives
Expand your understanding of brand and marketing as they apply to manufacturing, straight from the Strategy House team.
Leadership is Changing: Here’s Why
2020 has been a year of pivots, one that has demanded a lot of flexibility. It’s been a year that has put leaders to the test in a very public way. As Strategy House leadership, Katie Felten and I have had to reevaluate what’s important and what...
5 min
Manufacturing Month Offers Virtual Education Opportunities in 2020
Manufacturing Month is just around the corner. Starting with Manufacturing Day, celebrated on the first Friday of October, the goal of Manufacturing Month is to reach and inspire the next generation of the manufacturing workforce. Throughout the...
4 min
Strategy House Celebrates 4 Years of Serving the Industry
Let’s be honest, 2020 is just not the year for celebration. Birthdays, anniversaries, even weddings have come and gone in 2020 with little fanfare. This year, our agency turns 4. Though we are not able to celebrate the way we would like to, a...
4 min
Why Millennial Buyers Demand More of Your Brand
As millennials advance in their careers, companies who want their business must accommodate the demands they make of the brands they support. B2B brands who understand this and align their companies alongside them will be more likely to...
3 min
How to Navigate Media Relations as a Manufacturer
Media Relations can be complicated. The relationship between PR professionals and journalists can be quite fickle, and they don’t always meet eye to eye. Luckily for manufacturers who are beginning to explore media relations, there’s likely a...
4 min
PR for Manufacturers: How Content Strategies Impact Public Relations
Historically, few manufacturers have invested time and resources into a Public Relations Strategy. However, today, your role in your community and your brand story matters to the public. As manufacturers modernize their brands, and start...
4 min
5 Things the Pandemic is Teaching Us About Brand, and Ourselves
Faced with a global shift on how businesses and individuals need to operate to sustain, we find ourselves adjusting to a new normal, and certain truths are coming to light. Every day, people around the world are becoming more aware that...
7 min
Manufacturing is the Perfect Career Shift for Service Industry Workers – Here’s Why
Service industry workers and manufacturers are some of the most salt-of-the-earth, devoted and hardworking people across any industry. Both careers demand a dedicated workforce and are committed to the wellbeing of their customers. However,...
4 min
Employer Branding As A Growth Strategy
Manufacturing has seen impressive growth over the last couple decades but the workforce shortage has become a threat to continued growth. With more job openings than job seekers and nearly 27% of the manufacturing workforce due to retire over...
5 min
Retelling the Manufacturing Story through Employer Branding
Article originally published on HR Tech Outlook For decades, American Manufacturing was acclaimed for its place as the backbone of the economy. While that is still largely true, manufacturing is going through transformation. Modern, digital...
4 min
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