Perspectives
Expand your understanding of brand and marketing as they apply to manufacturing, straight from the Strategy House team.
PR for Manufacturers: How Content Strategies Impact Public Relations
Historically, few manufacturers have invested time and resources into a Public Relations Strategy. However, today, your role in your community and your brand story matters to the public. As manufacturers modernize their brands, and start...
4 min
5 Things the Pandemic is Teaching Us About Brand, and Ourselves
Faced with a global shift on how businesses and individuals need to operate to sustain, we find ourselves adjusting to a new normal, and certain truths are coming to light. Every day, people around the world are becoming more aware that...
7 min
Manufacturing is the Perfect Career Shift for Service Industry Workers – Here’s Why
Service industry workers and manufacturers are some of the most salt-of-the-earth, devoted and hardworking people across any industry. Both careers demand a dedicated workforce and are committed to the wellbeing of their customers. However,...
4 min
Employer Branding As A Growth Strategy
Manufacturing has seen impressive growth over the last couple decades but the workforce shortage has become a threat to continued growth. With more job openings than job seekers and nearly 27% of the manufacturing workforce due to retire over...
5 min
Retelling the Manufacturing Story through Employer Branding
Article originally published on HR Tech Outlook For decades, American Manufacturing was acclaimed for its place as the backbone of the economy. While that is still largely true, manufacturing is going through transformation. Modern, digital...
4 min
Strategy House 2019 Wrap Up
Strategy House reflects on our strides of 2019, highlighting some of our favorite parts of the year and preparing for 2020. As 2019 wraps up, we want to take a moment to reflect on some of our biggest changes and accomplishments of the year....
3 min
Why Legacy Sales Doesn’t Cut it Anymore
Originally published on Association of Equipment Manufacturers “It’s the way we’ve always done things.” This phrase may signal the decline in your next quarter’s sales. The truth is, the way things have always been done has worked for...
5 min
Leverage Social Media for Digital Transformation
Originally published on AEM.org Despite the prevalence of social media in most industries, manufacturers have only recently begun incorporating digital branding into their marketing strategies. Most manufacturers today have two main goals for...
5 min
Strategy House Focuses on Rebranding Manufacturing in Third Year
Changing the Perception of Manufacturing Around this time last year, we solidified our niche in manufacturing. This year, we’ve redefined our mission to reflect that: Strategy House is changing the perception of manufacturing, one story at a...
4 min
3 Key Elements of an Employee Retention Strategy
We talk a lot about talent attraction at Strategy House, but retention is just as important. After all, replacing employees is an investment in company time and resources. Talent attraction and hiring is a costly and lengthy process; skipping...
5 min
Let’s Take It a Step Further
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