Passion: Changing the Perception of Manufacturing in America
We are passionate about changing the perception of manufacturing in America. Our home state of Wisconsin is the second largest manufacturing hub in the US (watch out Indiana, we may swipe first place soon). As an agency, we’ve focused on manufacturing because we see the value it brings to our local and national economy.
We are people people. We love the sales and marketing teams we work with at our manufacturing clients. We love the strategic leaders, who are committed to transformation within the industry. We are so impressed with the culture that manufacturers have, even though they don’t know how to share the story.
Mentoring Women in Marketing in Manufacturing
The changing landscape of manufacturing means that companies are investing in marketing in an unprecedented way. For the first time in years, or sometimes ever, manufacturers are hiring new people in the marketing department.
We’ve noticed that this new person is often a women who is coming into her role immediately faced with departmental, generational, strategic barriers.
That’s why we developed Women in Marketing in Manufacturing (WiMiM); we’re excited to mentor women in marketing in manufacturing to market strategically.
We know it works. The women who have been able to overcome all of those barriers and establish the marketing department as a revenue generator for the business have grown into the Chief Marketing Officer (CMO) role within a matter of years. But they shouldn’t have to do it alone.
We welcome honest conversation, encourage feedback, and create an open environment in which to share ideas.
People are always at the core of what we do. We see ourselves as your partners and are committed to your success.
We have clearly communicated plans and processes that are shared and followed by all.
Passion & Fullfilment
We work with people we like, whom we connect with, and whom we know we can help
We are flexible in our methods of accomplishing our goals, and willing to adapt the strategies we set in order to best achieve your growth goals.