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What We Do:

 

At Strategy House, we set growth strategies that help manufacturers attract and retain their best customers and top talent

We understand the big picture strategic initiatives as well as the day-to-day tactics. We speak CEO and Marketing Intern, and every language between that chain of command.

This enables us to support the marketing department with a growth strategy that ensures all marketing tactics align with the initiatives of the company.

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How We Do It

Strategy - Process - Content

With these three pieces in place, your marketing department can contribute to the growth of your company. This is how we use them to set growth strategies that get results:

Strategy

Objective: Link marketing to business goals

Marketing just for the sake of it is a waste of time and resources. Instead, we link your marketing strategy to business goals using in-depth customer research to gain an understanding of your audience. This helps us develop the strategies outlined below that drives the content to answer their questions and solve their problems throughout their journey.

Tactics:

  • Strategic Messaging and Story Development
  • Brand Voice Development
  • Ideal Customer Profile Development
  • Buyer Persona Development
  • Buyer Journey Mapping
  • Content Marketing Strategy
  • Social Media Marketing Strategy
  • Email Marketing Strategy
  • Blogging Strategy

 

Process

Objective: Develop a detailed implementation plan.

We think big, then hone in on the small steps that will get us there. Once your strategy has been set, we align it with an annual growth plan coupled with quarterly content planning. We outline a 12-week implementation schedule to tackle your strategic goals starting with the following processes:

Processes:

  • Customer Rationalization Process
  • Sales Process Design
  • Sales Training
  • Account-Based Marketing
  • Content Creation & Implementation
  • Social Media Content Publication
  • PR Content Campaigns
  • Process Documentation 

Objective: Test, measure, iterate

Marketing should commit to an agile process and focus on continuous improvement. This is why 12-week milestones work so well (it’s enough time to work toward a strategic goal, but not enough time to procrastinate).

The quarterly schedule allows us time to organize and implement while leaving room to test, measure and pivot directions when necessary. This new data allows us to revisit & update the following tactics:

Tactics:

  • Visitor experience optimization
  • ROI Models
  • Lead Scoring
  • NPS campaign process

 

Content

Objective: Map content to buyers journey

The process from marketing to sales isn’t linear (nor should they be viewed as separate entities). Our tried and true processes produce the content outlined below to create brand awareness, educate potential buyers, and turn customers into loyalists.

We customize content to engage your target customers. In the past, we’ve helped clients successfully leverage content to connect with their target customers in the following formats:

Tactics:

  • Website Content Creation
  • Social Media Content Creation
  • Campaign Content Creation
  • Email Templates
  • Website Pillar Page Content
  • Blogging
  • Content for the Sales Team