Nice To Meet You

Nice To
Meet You

Small team, big impact.

We’re a group of thinkers and problem solvers who believe in making the industry a better place for our clients, and for one another.

The Strategy House team is a small, talent-dense group with decades of experience working in branding, and with manufacturers. Through our strategy first work we give you beyond what you can imagine, but exactly what you need.

Katie Felten


CEO
Brand Strategist
Nature Lover

Katie is the CEO and co-founder of Strategy House. She has spent years helping businesses leverage digital tools to stay competitive in a modern landscape, and now she uses her expertise to guide manufacturers through transformation. Working alongside executive teams, Katie distills big-picture visions into valuable strategies with tangible results.

When not immersed in her work, Katie enjoys spending time in nature, diving into self-development courses, and getting lost in the dance.

Bridgette Palm


PRESIDENT
Brand Strategist
Bibliophile

Bridgette is the President and co-founder of Strategy House. She has spent more than a decade driving strategic growth through content, and now uses her expertise to bring manufacturers’ visions to life through powerful plans, implementable steps, and compelling stories.

When she’s not working with clients and managing the Strategy House team, she can be found reading, editing, or taking long road trips to explore the United States.

Megan Starshak


BRAND STRATEGIST
Behavior Nerd
Health Advocate

Megan brings a decade-long career running marketing for manufacturing on the client side. Her experience, combined with a psychology background, allow her to look at the perception and behavior of a clients’ customers, and how to gain control to impact business. Megan’s unique insights and aptitude for visual data bring the work that our team and clients do to life.

Beyond her work at Strategy House, she works to help elevate chronic illness patient voices. You can also find her crafting, cycling, or hosting game nights.

Carmella D’Acquisto


CONTENT STRATEGIST
Brand Storyteller
Queen of the Vintage

Carmella works magic with words, giving her the skills to put compelling brand stories on paper. Backed by years of copywriting, marketing, and creative writing experience, she brings a depth of experience to all types of written content.

Outside of Strategy House, Carmella is a freelance writer and contributor at Milwaukee Record. When she’s not wordsmithing, you can catch her at a local show or thrift store.

Tory Schaff


PROJECT COORDINATOR
Social Media Watchdog
Mountain Biker

Tory keeps our Strategy House team in line with her detailed work as a project coordinator. She also monitors social channels, is the front-line communication for day-to-day client exchanges, and keeps tasks flowing through our system. Tory’s contagious positive attitude brings light to our team, and our clients.

When she’s not working, you can find her tearing up dirt trails on her mountain bike, or playing video or board games.

Addison the Dog


MASCOT
Happiness Coordinator
Snack Finisher

Just like our human team, Addison has a diverse background and valuable skillset. She is adept at both retrieving and herding, giving her a broad range of skills. She excelled in her last job as store greeter, and it’s clear she enjoys being with the team and making sure everyone is included.

When she’s not making an appearance on video calls, she can be found walking around the neighborhood or the trails, monitoring backyard activity, and road-tripping around the Midwest. One day she hopes to catch a squirrel.

Katie Felten


CEO
Brand Strategist
Nature Lover

Katie is the CEO and co-founder of Strategy House. She has spent years helping businesses leverage digital tools to stay competitive in a modern landscape, and now she uses her expertise to guide manufacturers through transformation. Working alongside executive teams, Katie distills big-picture visions into valuable strategies with tangible results.

When not immersed in her work, Katie enjoys spending time in nature, diving into self-development courses, and getting lost in the dance.

Bridgette Palm


PRESIDENT
Brand Strategist
Bibliophile

Bridgette is the President and co-founder of Strategy House. She has spent more than a decade driving strategic growth through content, and now uses her expertise to bring manufacturers’ visions to life through powerful plans, implementable steps, and compelling stories.

When she’s not working with clients and managing the Strategy House team, she can be found reading, editing, or taking long road trips to explore the United States.

Megan Starshak


BRAND STRATEGIST
Behavior Nerd
Health Advocate

Megan brings a decade-long career running marketing for manufacturing on the client side. Her experience, combined with a psychology background, allow her to look at the perception and behavior of a clients’ customers, and how to gain control to impact business. Megan’s unique insights and aptitude for visual data bring the work that our team and clients do to life.

Beyond her work at Strategy House, she works to help elevate chronic illness patient voices. You can also find her crafting, cycling, or hosting game nights.

Carmella D’Acquisto


CONTENT STRATEGIST
Brand Storyteller
Queen of the Vintage

Carmella works magic with words, giving her the skills to put compelling brand stories on paper. Backed by years of copywriting, marketing, and creative writing experience, she brings a depth of experience to all types of written content.

Outside of Strategy House, Carmella is a freelance writer and contributor at Milwaukee Record. When she’s not wordsmithing, you can catch her at a local show or thrift store.

Tory Schaff


PROJECT COORDINATOR
Social Media Watchdog
Mountain Biker

Tory keeps our Strategy House team in line with her detailed work as a project coordinator. She also monitors social channels, is the front-line communication for day-to-day client exchanges, and keeps tasks flowing through our system. Tory’s contagious positive attitude brings light to our team, and our clients.

When she’s not working, you can find her tearing up dirt trails on her mountain bike, or playing video or board games.

Addison the Dog


MASCOT
Happiness Coordinator
Snack Finisher

Just like our human team, Addison has a diverse background and valuable skillset. She is adept at both retrieving and herding, giving her a broad range of skills. She excelled in her last job as store greeter, and it’s clear she enjoys being with the team and making sure everyone is included.

When she’s not making an appearance on video calls, she can be found walking around the neighborhood or the trails, monitoring backyard activity, and road-tripping around the Midwest. One day she hopes to catch a squirrel.

The Strategy House team is a great example of how women succeed in manufacturing.  This almost all-women team excels at helping manufacturing companies define their value propositions, effectively message them to the market, and help leaders launch new products with streamlined impact.”

Christine McMahon

Speaker, Trainer, Executive Coach, Christine McMahon & Associates

Let’s Take It a Step Further

Connect with us and share your organization’s challenges, and let’s see what we can do together.